BRIEF SUMMARY:

Growing up in Northern Virginia it was extremely exciting to parter with JBG Smith and lead the design team through Crystal City's rebrand.

Drawing inspiration from the city's history we developed a brand new look and feel to reignite excitement around the growing community. Our final deliverable was the brand guidelines (about 40 pages) and some OOH signage to help build anticipation as construction began.
TASKS:
Development of a new unique visual identity, including detailed brand guide and design system instruction.
ROLE(S):
CREATIVE DIRECTION
DESIGN SYSTEMS
BRANDING/IDENTITY
PHOTOGRAPHY
ART DIRECTION
BRIEF SUMMARY:

Growing up in Northern Virginia it was extremely exciting to parter with JBG Smith and lead the design team through Crystal City's rebrand.

Drawing inspiration from the city's history we developed a brand new look and feel to reignite excitement around the growing community. Our final deliverable was the brand guidelines (about 40 pages) and some OOH signage to help build anticipation as construction began.












BUSINESS CARDS

A special spot-varnish technique was used to print each "C". Giving our cards a touch of the shine and texture you'd get with real crystal.
 
















THE SHOP:

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Ste. 440
Washington DC 20024


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E. hello@peterjgibb.me

 
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