BRIEF SUMMARY:

A juggernaut in the news industry USA TODAY delivers current local and national news, sports, entertainment, and more through award-winning journalism.

As a design lead at USA Today I had the opportunity to help concept and execute their fall ad campaign for 2015. Leveraging some of their popular personalitites in each department and working with a new brand and color system for USA Today, our campaign was built around the idea that our unique brand of news is - Smarter. Faster. More Colorful

TASKS:
New website design and development. Art direction and strategy of supplemental digital ad campaign
ROLE(S):
CREATIVE DIRECTION
USER EXPERIENCE DESIGN
USER INTERFACE DESIGN
PHOTOGRAPHY
ADVERTISING DESIGN
VISIT LIVE: www.usatoday.com
SUMMARY:

A juggernaut in the news industry USA TODAY delivers current local and national news, sports, entertainment, finance, technology, and more through award-winning journalism.

The main objective for Medibank was to first, rollout an ad campiagn focused on their new offering, travel insurance. However, in addition to the campaign we were tasked to develop a site with an API that could handle the, traffic, sign-up process, security, and data storage needed for such a large company

VISIT LIVE:www.usatoday.com




















THE SHOP:

1151 4th Street SW
Ste. 440
Washington DC 20024


Site coded and designed by me!

CONTACT:

P. 703.389.0770
E. hello@peterjgibb.me

 
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