BRIEF SUMMARY:

An exciting new residential building has sprung up on the river in Alexandria, Virginia.

A nice change of pace from many of the residential brands in the area, Watermark wanted a premium look/feel. To accomplish this we used dark tones and delecate typographic choices help raise the percieved value of this beautful water-front spot.

TASKS:
Logo creation and identity design. Initial deliverables included brand guide, stationery and informational brochure.
ROLE(S):
CREATIVE DIRECTION
IDENTITY DESIGN
LOGO DESIGN
ART DIRECTION
ADVERTISING DESIGN
SUMMARY:

An exciting new residential building has sprung up on the river in Alexandria, Virginia.

A nice change of pace from many of the residential brands in the area, Watermark wanted a premium look/feel. To accomplish this we used dark tones and delecate typographic choices help raise the percieved value of this beautful water-front spot.
POSITIONING STATEMENT

Set sail for the center of Old Town Alexandria.
Watermark offers high-end luxury living
down by the shore.



















INTERIOR BROCHURE PAGES
A few of my favorite spreads from their
new-resident brochure.

















THE SHOP:

1151 4th Street SW
Ste. 440
Washington DC 20024


Site coded and designed by me!

CONTACT:

P. 703.389.0770
E. hello@peterjgibb.me

 
SOCIAL:

I'll be honest, Instagram
is the only social media I check regularly.
Connect with me  Here